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From a 2-in-1 mascara and primer to a K-beauty collagen mask with stunning results, these are the beauty must-haves for every mom on the go, courtesy of Amazon's Big Spring Sale.
By Marenah Dobin, Megan Gray Mar 25, 2025 1:00 PM | Updated 2 days ago DealsParenthoodShoppingShop BeautyE! Insider ShopFlash SaleShop Affordable FindsShop SalesE! InsiderLikesAmazon Big Spring Sale
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This is not a drill, we’re in Amazon Big Spring Sale 2025 mode. Iconic deals, unbeatable price tags, and items that almost never go on sale. But the ones who really need affordable products that are easy to use, can save you time, and really work – are the busy moms (which is actually, every mom). They need these Amazon Big Spring Sale beauty essentials and they need them – like, yesterday. And, since I’m a busy mom myself, I’ve rounded up some incredible deals.
Because who has time for a long makeup routine? Or a cream that doesn’t cut it? Busy moms are always on the go, so products that can do more than one thing, work quickly or are just a great deal, are a bonus. From a red light device for fine lines and wrinkles to a volumizing hair dryer and styler, from brands like Revlon, Paula's Choice, and more, these beauty essentials are great for any busy person, TBH.
So, keep on scrolling for the best Spring Sale beauty deals that are essential for every busy mom on the go – who is also a chauffeur, party planner, chef, cleaner of toys…
Best Big Spring Sale Busy Mom Beauty Essentials
BIODANCE Bio-Collagen Real Deep Mask, 4-pack
SKinTok has been raving aboutBIODANCE's overnight collagen masks and Amazon reviewers rave that they're worth the hype. It's packed with hydrating oligo-hyaluronic acid, collagen, and more, that can leave your skin feeling brighter, tighter, and smoother.
LANEIGE Lip Glowy Balm
My lips are always chapped. But, when I have this hydrating Lip Glowy Balm, packed with murumuru and shea butter, I get all-day moisture and a subtle hint of color.
Paula's Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant-Facial Exfoliant
According to anE! editor, "This is the onlychemical exfoliant that works for my facial keratosis pilaris without irritating my sensitive skin. I apply it to clean, dry skin every third night and follow up with a thick moisturizer to keep my skin hydrated and balanced."
Solawave Eye Recovery Pro
Busy moms need products that work -- like this Solawave red light therapy device. Just use it for minutes a day (it automatically turns off after 3 minutes), and it can reduce the signs of wrinkles, fine lines, dark spots, and more. It's also comfortable to wear and I've seen immediate results.
BAIMEI IcyMe Ice Roller & Gua Sha Facial Tool
Self-care is on-point with this ice roller and gua sha tool. You can put both in the freezer and use them for depuffing, soothing, lifting, firming, and more. I swear my daily gua sha ritual has done wonders for my jawline.
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L'Oreal Paris Makeup Double Extend Tubing Mascara
After trying dozens of mascaras, I can honestly say that I keep coming back to my L'Oreal 2-step mascara. It includes a primer on one side and mascara on the other, and people always ask if I'm wearing false lashes. Plus, I never have any trouble with flaking or smudging (win).
REVLON One Step Volumizer Plus Hair Dryer and Styler
At 50% off, this hair dryer and styler is a great deal. It's backed by over 402,000 5-star Amazon reviews and can give you salon-quality blowouts at home.
EltaMD UV Physical Tinted Sunscreen
When you're a busy mom who's got to be everywhere at once, you need sunscreen that will protect your skin. What I love about this SPF 41 mineral sunscreen is that it goes on smooth, can act as a makeup primer, and has a tint for a little color glow. Also, celebs love it.
Revlon Lipstick
Smooth and conditioning, you'll want to get this Revlon lipstick in every color. It's even a fav of Ashley Graham, who said, "My mom also always had thelipsticks, specifically the berry and nude colors and I remember always playing with this makeup growing up." "
GrandeBROW Brow Enhancing Serum
Who doesn't want fuller and healthier brows? This conditioning serum can make that happen, and at 50% off it's a deal that can't be missed.
Moroccanoil Intense Hydrating Hair Mask
This richly hydrating hair mask is almost never on sale. Apply to wet hair, give it 5 minutes, and you can have strands that are stronger and more manageable. Snag it now for $38.
Olay Smooth & Renew Retinol Face Moisturizer
This moisturizer is a personal fav of mine. It smells so good, leaves my skin feeling hydrated for the day, and also makes it feel renewed at night. It's also backed by over 10,000 5-star Amazon reviews.
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover
"This stuff is really great. It's just areally good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face," JoJo Fletcherraved.
BestLand Double Head Hair Finishing Stick
Thishair finishing stick is a must-have to get a sleek look and tame baby hairs. It takes your bun or ponytail to the next level. It's so simple and easy to use. It has 17,000+ 5-star Amazon reviews.
Want to shop the best Amazon Big Spring Sale deals? Then check out our editor's picks.
Do I have to be a Prime member to shop the Amazon Big Spring Sale?
No, anyone can shop the Amazon Big Spring Sale. However, Amazon Prime members get special access to exclusive deals and early-bird savings. If you're not a Prime member yet, join today to start enjoying fast, free shipping and exclusive discounts during the sale and beyond.
How much is Amazon Prime?
Amazon Prime costs $14.99 per month or $139 per year. Get access to free two-day shipping, exclusive deals, streaming benefits, and more. Join now and enjoy a 30-day free trial.
How much is Amazon shipping?
Shipping costs on Amazon vary depending on the items ordered and delivery location. However, if you're an Amazon Prime member, enjoy free and fast shipping on most items. Sign up now for a 30-day free trial to start saving on shipping.
How much is Amazon Prime Student membership?
Students can enjoy Amazon Prime at a discounted price of just $7.49 per month or $69 per year. Plus, sign up now and get a free 6-month trial to experience all the perks!
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we thinkour readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
